I can provide you with some help in Google search optimization, whether it is Google search engine optimization of our website, Google SEO optimization company website, or provide customers with Google search engine optimization services. Tonpal, a foreign trade website building platform, hopes that everyone can work on Google. Before working on Google SEO, develop a detailed Google SEO plan. Don’t be afraid to spend time. Only planning work can greatly improve efficiency and do more with less money. If you do n’t have a good plan, you may spend more time organizing ideas. So, how to write a Google SEO optimization program?
1. Website positioning
Before building a website, the first thing we need to do is a clear positioning of the website, which will bring a relatively high conversion rate to the customer base. The purpose of our website is for marketing. Only when we focus on introducing the appearance of the website, the construction of the website content will be relatively simple.
When optimizing Google SEO, we must first confirm the final Google SEO goal of website optimization. With clear goals, we can better arrange specific work.
The goal can be long-term, strategic or short-term, but whether it is short-term or long-term, our goal setting must be achievable, do not set goals that cannot be achieved at all, and then break down the goals into specific Monthly, weekly and daily goals.
The target population is people of all social classes, and the application of computer networks is relatively inconsistent. Obviously, people who visit the site must be promoted on the Internet. They must promote brand promotion, effect promotion and word-of-mouth promotion of disease treatment. Natural optimization will outperform bids.
2. Competitor analysis
Sun Tzu’s art of war is: “Know each other, each other, let alone a hundred battles.” Before embarking on optimization, we must first understand the products and services of our customers and study the situation of competitors’ websites. For the target groups and services of the website, you can understand it through the website or directly communicate with customers. To analyze competitors, Tonpal also focused on the following points:
1. Basic data: website age, collection volume, collection rate, snapshot freshness.
2. On-site optimization: TITLE design, descriptive text, emphasized text, paragraph titles (H1, H2, etc.), URL processing, link depth, Nofollow usage, optimization of catalog pages and content pages, etc.
3. External data: quantity and quality of external links, external links of all sites, external links of homepage, brand awareness.
It is recommended that you can build a data model through these aspects, record each project in detail, and write it into the plan.
3. Target group analysis to determine website keywords
In order to analyze and understand the patient group, what kind of target users the site belongs to, and different site attributes require different target users, Tonpal recommends that you conduct accurate customer marketing instead of SEO for SEO.
After identifying the user group, begin to research and analyze the keywords of the customer’s website. The principle of choosing keywords is to guide users of the website. From the user’s perspective, they will analyze which keywords they will use to search for products and services on the site. Also communicate with customers to determine the keywords of the website. The core keywords of the customer site are not necessarily popular, but they are accurate!
For the method of analyzing keywords, Tonpal optimized by Goolge suggests that you can start with the following points:
1. Research the keywords of competitor websites.
2. Keyword mining tools: Google advertising tools and ahrefs mining tools are especially recommended here.
3. Search engine drop-down box and related searches.
4. Mining long-tail keywords on the Q & A platform.
4. Develop website SEO optimization
Regarding how to develop a website SEO optimization strategy for Google, Tonpal will briefly introduce you from two aspects here: on-site optimization and off-site optimization:
1. Platform optimization
In general, there will be some unreasonable problems in the initial website, which needs to be modified according to the main points of Google SEO optimization. Here, Tonpal will briefly introduce the following points:
(1) Optimization of station structure
The structure of the website should be clear, the layout should be reasonable, the extra code should be rejected, and a large number of JS scripts and FLASH animations should be rejected, which will affect the opening speed of the website.
(2), link in the site
For website links and internal links, it must be:
One. Modify the dynamic workstation to be static or pseudo-static (requires technical support)
b. Control the number of internal links in the article,
C. The relevance of the linked objects should be high,
d. There are relatively many links to important pages,
e. Unify URLs, use absolute paths, and perform 301 redirects.
The advantage of this is that it is convenient to browse between pages, improve the crawling efficiency of search engines, and the topic concentration makes the keywords in the topic have a ranking advantage.
(3), Google SEO details optimization
For professional Google SEO employees, Tonpal suggests that you should pay more attention to some details of Google SEO optimization, such as:
One. How to write titles, ALT tags of pictures.
b. Reasonable layout of keywords and keyword density (title, label, description text), description settings.
c. Long tail keyword record sheet.
d. Secondary navigation, directional anchor text, and the anchor text that appears for the first time on the inner page is blackened.
e. Do a good job of relevance of the content on the page, and insist on updating the content of original articles.
(4) Analyze the keywords of competitors
a. Look at the internal and external links of the website, whether the external link is strong, and whether the internal link articles are well anchored.
b. See if the keyword is in the title, whether it is on the homepage and repeated, and whether the website is doing around the word.
c. Look at the external link of the competitor’s homepage.
d. Location of keyword distribution, URL link (whether it is the main domain name or the inner page).
e. Look at the size of the website, the age of the domain name, the volume of collection, and the update mechanism.
(5), increase the site map, do a good 404 error page
When the spider enters the site, the site map is a good guide. The spider can easily enter all corners of the site, so we need to establish a reasonable site map according to the needs of Google SEO optimization.
In addition, there is a 404 error page. About 301 redirect files and 404 pages, many people will not do it, and some webmasters do not 404 return codes. In fact, these two pages are still very important, a hint effect.
2. Off-site optimization
The optimization of Google SEO outside the website is mainly through the construction of external links. The main channels are: friendly links, blog comments (messages), forum signatures (posting), question and answer platforms, encyclopedia, and promotion of classified information.
Here, Tonpal shares with you some of the methods and platforms that I often do external chain construction:
(1), blog comments (messages) self-built blogs-Sina, Sohu, Tianya, NetEase, Baidu Space, and News.
(2), Forum signatures, posts with keywords and links-industry-related forums, webmaster forums
(3). Promotion through classified information-58 Tongcheng, Ganji.com, People.com, Jinti.com, Yideng.com, List.com, Baiye.com, Jiujiu.com, City.Classified.com, China Enterprise Directory, Marco Polo. Home etc.
(4), Encyclopedia-Baidu Encyclopedia, Soso Encyclopedia, Interactive Encyclopedia
(5), Q & A-Baidu knows, Yahoo Knowledge Hall, Tianya Q & A, Soso ask, Qihoo answer, Sina love to ask knowledge people and post it)
(6), pay attention to the spread of brand and information (publish website soft text and related recruitment information, etc.).
(7) In the article, properly point the relevant keywords to the authoritative website to improve the website’s trust in the search engine.
In addition, Tonpal reminds all webmasters or Google SEO optimizers that there are some precautions to pay special attention to when building website external links, such as:
(1) The link text contains keywords, pay attention to the diversification of keywords.
(2) Try to exchange with a website with a higher relevance, the other party’s PR value is larger than its own website, and the fewer links the other party exports, the better.
(3) Pay attention to the diversity of the anchor text of the outer chain.
5. Website staffing
Generally speaking, the personnel required for a common website are: 2 website editors and 1 external link specialist.
1. Responsibilities of website editor
Edit original and pseudo-original content of website articles, edit original articles and stories on news events, blogs, Weibo, etc., obtain information on the website and change the writing.
Pay attention to the frequency of website content release, regularly update the content of the website column, and ensure that more than 10 articles are updated daily.
2. Duties of the External Link Specialist
Mainly promote off-site forums, blogs, microblogs, events, etc., release updated content according to the amount every day, ensure the update frequency of the content events with the main website, track and maintain the published content, statistically analyze the effect of the release, find the website Cooperate with external chain exchanges, and count website traffic, keyword data analysis, regularly rectify existing website problems, and collect visitor information for statistical analysis.
6. Website effect monitoring and analysis
After the website has been in operation for a period of time, as a professional Google SEO optimizer, all you need to do is to analyze and evaluate the Google SEO optimization effect of the website. The monitoring of the effect can let us clearly understand the work of this Google SEO. Return on investment, what needs to be improved, etc.
1. Count website access data, analyze visitor resource information, and analyze and summarize ways to increase traffic.
2. Perform statistical analysis on the keywords that are put in place, sum up the keyword popularity in different time and space, and at the same time continuously analyze and improve the keywords of this site, especially when they are affected by active events.